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5 Ways Your Business Can Weather The Storm

5 Ways Your Business Can Weather The Storm

Posted by Shawn Gavin on Mar 13th 2020

HERE ARE 5 WAYS TO HELP YOU MANAGE YOUR BUSINESS WHEN TIMES GET TOUGH. THE BIGGEST THING TOREMEMBER, 
THERE ARE OFTEN NEW OPPORTUNITIES THAT WILL COME FROM THIS. STAY FOCUSED ON THE POSITIVES, AND YOU MAY FIND YOURSELF STRONGER THAN BEFORE.


1. COMMUNICATE TO ALL YOUR PAST CLIENTS AND PROSPECTS

Right now is the time to rely on the relationships you have already built. Do not use

this time to try and SELL them something. Just reach out with an email, text or better yet a

phone call. Letting your customers and prospects know how much you have enjoyed

serving them and ask if THEY need anything. Retention is key. And they will send you new

customers because they know, like and trust you already.



2. BE HIGHLY VISIBLE

You know that smart phone in your pocket? Yeah, well it is a TV station, Radio station and 24 hours

news cycle machine. So use it to make your own news. Make quick little videos about the areas of

town you are working in, or create HOW TO videos that teach your customers and community how

to clean something. They will call you anyway once they realize they can’t/don’t want to do

what you do.



3. DO NOT STOP MARKETING

Right now, you may be thinking, but if no one is buying, why keep marketing. Market share is the

name of the game. Look, in any downturn, there are winners and losers. You know the dozen

low ballers in your area that steal work because they are so cheap. Well low profits mean they could

go out of business first. By keeping your marketing machine going, you can increase market share.



4. TIME TO GET CREATIVE

In down times, creativity can be your biggest asset. As business slows, you now can stop and assess

the market place for hidden gems of revenue. Maybe you can bundle some services that provide a

greater perception of value. Look for ways to collaborate with companies outside of your industry

to try new and unique ways to stay top of mind.



5. HAVE A WRITTEN STRATEGY

Now is NOT the time to fly by the seat of your pants. Get a written strategy of the ideas you will work

on and what you are going to do each day. Think of “time to make the donuts” commercial from the

80’s. Stick to a disciplined schedule and check list. Promoting your business is NEVER a “get around

to it” activity. Work your jobs around your sales and marketing efforts.


ADDITIONAL RESOURCES: https://adage.com/article/opinion/recession-reinvention-5-ways-win-a-downturn/315187